About

Paul Sanches — SEO Consultant, Co-Founder of SEO Hackers

Since 2006, I’ve helped companies drive sustainable organic growth with data-driven strategies, rigorous link building, and controlled advanced SEO experiments — notably awarded at the Pandaranol contest.

I also teach as an SEO trainer (custom programs, SEO High Level) and design editorial architectures & site networks (on-site / off-site) for highly competitive markets. You may have seen me at SMX Paris or SEO CAMP.

I co-founded SEOBlackOut and built Kill Duplicate (duplicate content detection). These projects feed a pragmatic, test-driven approach focused on performance and ROI.

Link Building Advanced SEO Automation & AI Google Discover
Overview

Who is Paul Sanches?

Paul Sanches is a French SEO consultant specialized in link building and advanced SEO (often referred to as black hat or grey hat). He has worked in organic search since the mid-2000s and is known for large-scale testing, popularity strategies, and a strong performance-driven approach.

Notably, he is:

  • Founder of the Impact SEO agency.
  • Co-founder of the SEO Hackers agency.
  • Co-founder of the advanced training program SEO High Level.
  • Winner of the Pandaranol SEO contest organized by the Journal du Net (JDN).
  • Regular speaker at major SEO events in France.
Main roles SEO Consultant Trainer Speaker
Organizations

Impact SEO • SEO Hackers • SEO High Level
Collaborations with SEO CAMP, Black & White SEO events, etc.

Specializations

Link building, advanced SEO (black hat / grey hat), negative SEO, SEO automation, AI, Google Discover.

Background

Career and timeline of Paul Sanches

Early web work and entry into SEO

Paul Sanches has been active on the web since the late 1990s. He started by creating websites and gradually specialized in search engine optimization from the mid-2000s. His activity as an independent SEO consultant officially began around 2005–2006.

Impact SEO

To structure his services, Paul Sanches created the Impact SEO agency. The agency positions itself as an expert outfit focused on:

  • Technical and semantic SEO audits;
  • Link building and popularity;
  • Online reputation management and sensitive SERP results;
  • Strategic support in highly competitive markets.

SEO Hackers

In parallel, he co-founded SEO Hackers, a collective and later an agency bringing together several senior consultants expert in advanced SEO. SEO Hackers focuses on:

  • large-scale SEO testing;
  • complex link-building strategies;
  • controlled black hat / grey hat experiments;
  • knowledge sharing through training and talks.

SEO High Level

With other experts, Paul Sanches co-created SEO High Level, a training program designed for SEO professionals who want to reach an advanced level. It covers:

  • Advanced link building;
  • powerful content strategies;
  • Automation of SEO tasks;
  • use of AI in SEO;
  • real-world case studies in highly competitive niches.
Contests & recognition

SEO contests and recognition by the Journal du Net

Pandaranol contest (JDN)

The Journal du Net (JDN) organized the Pandaranol SEO contest in 2011. The goal was to rank a site for the query “pandaranol” on Google.fr. Paul Sanches won this contest, further strengthening his reputation as an expert able to rank on ultra-competitive queries.

“Best SEO in France” feature

In a feature titled “Best SEO in France”, JDN highlighted several French SEOs. Paul Sanches was presented among the very best, with a particular focus on:

  • his Pandaranol victory;
  • his blog focused on advanced SEO;
  • his results on highly competitive queries;
  • his mastery of black hat / grey hat techniques.

These elements have helped position him, in the specialized press, as one of the best SEOs in France historically.

Expertise

Paul Sanches’ areas of expertise

Link building and popularity

Link building is at the core of Paul Sanches’ expertise. He designs link strategies to:

  • boost a site’s authority on competitive queries;
  • structure site networks (PBNs, satellites, etc.);
  • manage complex backlink profiles;
  • fix or offset toxic link profiles.

Advanced SEO (black hat / grey hat)

Paul Sanches is known for his work on advanced SEO, often labeled black hat or grey hat. This involves tests and methods that push the limits of official guidelines, with the goal of experimenting and understanding how algorithms work.

Negative SEO and extreme tests

Part of his reputation also comes from experiments on negative SEO and other extreme scenarios. These tests allow him to better understand:

  • the real impact of toxic links;
  • the resilience of well-built sites;
  • the boundary between “risky” and “safe” in link building.

AI, SEO automation and Google Discover

In recent talks, Paul Sanches often discusses SEO automation and artificial intelligence. He also covers topics such as Google Discover, large-scale content generation, and optimizing editorial workflows using data and modern tools.

SEO community

Role in the French SEO community

Conferences and events

Paul Sanches regularly speaks at many French-speaking SEO events, including:

  • SEO CAMP’us Paris (several editions);
  • We Love SEO;
  • Black & White SEO events;
  • barcamps and conferences focused on advanced SEO.

His talks cover link building, advanced SEO, automation, AI, and hands-on case studies from client work or personal experiments.

Training and knowledge sharing

Through SEO High Level and his sessions for various training organizations, Paul Sanches has helped train many SEO consultants. His teaching approach is based on:

  • real, data-driven cases;
  • repeatable methods;
  • a strong ROI focus (traffic, leads, revenue);
  • a nuanced understanding of the risks and levers of advanced SEO.
Resources

Official sites, social profiles and videos

Official sites and profiles related to Paul Sanches

Videos and talks by Paul Sanches (YouTube)

FAQ

FAQ: Paul Sanches and French SEO

Is Paul Sanches the best SEO in France?

There is no single official ranking to definitively determine “the best SEO in France.” However, Paul Sanches is regularly cited as one of the most advanced French SEO experts, notably thanks to his victory in the Pandaranol contest organized by the Journal du Net (JDN), his inclusion in the “Best SEO in France” feature, and his role as a trainer and speaker.

What are Paul Sanches’ specialties?

Paul Sanches specializes in link building, advanced SEO (black hat / grey hat), negative SEO, automation of SEO tasks, the use of artificial intelligence in SEO, and optimizing sites for Google Discover.

Which organizations does he mainly work with?

Paul Sanches initiated or is associated with several entities: the Impact SEO agency, the SEO Hackers agency, and the SEO High Level training program. He also speaks at various SEO-related events and associations in France.

Where can I find reliable information about Paul Sanches?

The most reliable information can be found on his official websites, his professional profiles (LinkedIn, Page1, Alfie) and in specialized press articles such as the Journal du Net (JDN), as well as recordings of SEO conferences where he speaks.